Back to Guide

Global Sports Betting Outlook 2025: Europe Tops €20bn, U.S. Hits $13.8bn

Created: 10 October 2025
Compiled by: Wildz Group, using publicly available regulator and industry data.

Global sports betting has entered a new phase of scale and maturity. According to the latest figures, Europe’s sports and events betting reached €20.1bn in GGR in 2024 (with €13.7bn online), while the United States posted a record $13.78bn in revenue, up almost 25% year-on-year. In Canada, Ontario’s open market reported C$63bn in wagers in FY2023–24, cementing its role as one of the industry’s most transparent benchmarks.

The full report, Global Sports Betting Outlook 2025 – Mobile & In-Play Dominate, provides a concise, data-driven overview of how regulated markets are evolving across Europe, North America and beyond. It highlights the rise of in-play betting, the dominance of mobile, and the growing influence of regulation and technology on product design.

All data in this report is based on publicly available sources such as EGBA, AGA, iGaming Ontario, Optimove, OpenBet and Sportradar, and may be cited with attribution to Wildz Group.

Key Highlights from the 2025 Report

• Europe: Sports and events betting reached €20.1bn GGR in 2024, including €13.7bn online, with EGBA/H2 forecasting the market could approach €21bn in 2025.
• United States: U.S. sports betting revenue hit $13.78bn in 2024

  (AGA final figure: +24.8% YoY), with projections suggesting it could move toward $15bn in 2025 as product innovation and same-game parlays grow in importance.

• Ontario (Canada): The province reported C$63bn in wagers in FY2023–24, including C$9.7bn from sports betting. Based on current momentum, iGaming Ontario indicates FY2024–25 wagers could exceed C$75bn.
• In-play betting: Optimove data shows in-play already accounts for more than 50% of U.S. wagers, with forecasts suggesting global in-play share could surpass 65% by 2026.
• Mobile: H2 Gambling Capital projects that by 2029, nearly 70% of Europe’s online gambling revenue will come from mobile devices.
• Major events: EURO 2024 alone saw more than 140 million bets processed via one supplier (OpenBet), while the 2026 FIFA World Cup in North America is expected to become the largest sports-betting event in history.

Europe: A Mature, Mobile-First Market

The report shows that Europe remains the largest regulated sports-betting market globally, with €20.1bn in GGR from sports and events betting in 2024. Around two-thirds of that total now comes from online channels, and mobile continues to gain share as pre-match betting gives way to in-play and bet-builder formats.

Nordic markets lead in digital adoption, while jurisdictions with tighter rules on stakes, spin times and monthly deposit caps are seeing slower growth. Football remains the dominant betting sport, but tennis and basketball are steadily increasing their share of handle.

United States: Growth Driven by Product, Not Just New States

In the U.S., sports betting revenue climbed to $13.78bn in 2024, with mobile accounting for more than

90% of wagers in most states. The American Gaming Association expects revenues to move toward $15bn in 2025, driven increasingly by product innovation, same-game parlays and improved retention, rather than simply the rollout of new states.

Ontario: A Transparent Benchmark for North America

Ontario’s open licensing model continues to act as a reference point for regulators and operators globally. With C$63bn in wagers reported in FY2023–24 and a clear breakdown between sports betting and iGaming, the province is on track to exceed C$75bn in wagers in FY2024–25 if current trends hold.

In-Play & Mobile: The New Default

Across regions, the report identifies two clear structural shifts:

• In-play betting is becoming the default mode of engagement, with live markets accounting for more than half of bets in mature mobile markets.
• Mobile has moved from being an additional channel to the primary way players interact with sportsbooks, supported by 5G coverage, instant payments, and increasingly personalised UX.

Together, these trends are reshaping everything from trading operations to product design and marketing strategy.

Technology, Regulation and Integrity

The report also notes the growing influence of technology and regulation on the shape of the market. AI-driven personalisation and automated odds engines are creating new micro-markets and bet types, while regulatory initiatives — from responsible-gaming prompts in the U.S. to the EU AI Act — are setting the guardrails for future innovation.

At the same time, integrity data suggests improvements in oversight: Sportradar reported a decline in suspicious matches in 2024, indicating that monitoring and enforcement frameworks are beginning to pay off.

Download the Full Report (Free to Cite)

The full Global Sports Betting Outlook 2025 – Mobile & In-Play Dominate report is available as a PDF and can be downloaded here:

Download the full Global Sports Betting Outlook 2025 report (PDF)

Journalists, analysts and industry stakeholders are welcome to cite the report’s figures, provided attribution is given to Wildz Group.

About Wildz Group

Wildz Group operates Wildz Casino & Sportsbook, offering a mobile-first experience across casino, live casino and sports betting in regulated markets. For more on our sports offering, visit the Wildz Sportsbook, and to learn more about our player protection measures, see our Responsible Gaming page.

Media Contact

For media enquiries or interview requests related to this report, please contact:
Andreas Torgersen
PR & Strategic Advisor, OptiCred
[email protected]